Media Research
Identification of relevant German-speaking online magazines, tech publications, niche websites, bloggers, YouTubers, content creators, review websites and affiliate publishers.
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DACH Media Outreach & Brand Awareness
Get your brand seen
in Germany.
Entering the European market is not only about translating your website or launching another advertising campaign. You need local visibility, trusted media coverage and the right people talking about your products.
Start your DACH outreach campaign ↗local / trustedDACH
mediaDE · AT · CH
mediaDE · AT · CH
01publishers
02creators
03audiences
seen
locally
locally
01Build awareness
Build awareness in the
German-speaking market.
A successful product in China, the US or other international markets does not automatically generate attention in Germany. The DACH market has its own media landscape, creators, communities and customer expectations.
I help international and Chinese brands navigate this market and reach the right audiences through targeted outreach.
Depending on your product and goals, this can include:
Media and publisher researchBlogger outreachProduct review campaignsYouTube and creator outreachSponsored article opportunitiesProduct seedingDigital PRAffiliate partnershipsLaunch campaignsGerman market feedbackLong-term media relationship building
The focus is not on sending hundreds of generic emails. The goal is to identify relevant opportunities and build meaningful relationships with publishers and creators that fit your brand.
02Your local partner
Your DACH
media partner.
Instead of hiring a large agency, you work directly with one experienced contact who understands your brand, your products and the German market. You provide the product, campaign goals and relevant information. I take care of the local execution.
I can support your team with:
Blogger & Publisher Outreach
I introduce your brand or product to suitable publishers and coordinate review requests, editorial introductions, product testing, giveaways, affiliate collaborations and long-term partnerships.
→Product Review Campaigns
From identifying suitable reviewers and coordinating product samples to following up, tracking publications and collecting campaign results, you get one central contact throughout the process.
→Sponsored Content
I help evaluate and organize sponsored articles, product introductions, native advertising, newsletter placements, social media content, YouTube integrations and dedicated product features.
→Product Launch Outreach
A dedicated campaign before, during and after launch: media and creator research, pre-launch outreach, sample coordination, reviews, sponsored content, follow-ups and a coverage report.
→Product Seeding & Digital PR
I connect relevant products with the right editorial and creator contexts, coordinate product seeding and help turn useful coverage into a credible launch story.
→03Local perspective
More than
translation.
German customers do not always react to the same messages, product features or marketing language as customers in other markets.
Part of my work is helping brands understand how their product is perceived locally. During campaigns, I can provide feedback about:
↗ Product positioning↗ German marketing messages↗ Pricing↗ Competitor activity↗ Product presentation↗ Customer concerns↗ Publisher feedback↗ Common questions about the product
04Why work with me?
Local knowledge.
Direct connection.
Local Market Knowledge
I am based in Germany and work directly within the German-speaking digital market. I understand local websites, publishers, creators, search behavior and customer expectations.
Publisher Experience
As a blogger and publisher myself, I regularly collaborate with brands and understand how media partnerships work from both perspectives.
Existing Media Network
Through years of working online, I have built relationships with publishers, bloggers and other media contacts. For campaigns outside my network, I research additional relevant partners.
Direct Communication
You work directly with me. No large account management team and no unnecessary layers of communication.
Experience With Chinese Companies
I already work with Chinese brands and companies and understand the challenges that arise when entering or marketing products in Europe.
05Is this for you?
Who is this service for?
For brands ready
to be local.
This service is particularly suitable for Chinese brands in areas such as:
Consumer electronicsSmart homeGadgetsOutdoor productsE-mobilityAutomotive accessoriesToolsHome & gardenLifestyle productsTechnologySaaS and digital products
It is especially useful if your company:
- already sells products in Europe
- wants to enter Germany
- is launching a new product
- wants more German reviews
- wants to build relationships with local media
- needs German-speaking marketing support
- does not have its own DACH marketing manager
06Flexible cooperation
Choose the
right scale.
Not every brand needs a full-service marketing agency. Cooperation can be structured according to your needs, from one focused launch to an ongoing DACH partnership.
Outreach Campaign
Ideal for a specific product or launch.
- Media research
- Contact list creation
- Publisher outreach
- Review outreach
- Campaign coordination
- Reporting
Product Launch Campaign
For brands introducing a new product to the DACH market.
- Launch strategy
- Media and creator research
- Pre-launch outreach
- Sample coordination
- Review campaigns
- Sponsored content
- Launch coverage tracking
Ongoing DACH Outreach
For brands that want continuous visibility in Germany.
- Regular publisher outreach
- New product campaigns
- Media relationship management
- Creator partnerships
- Sponsored content coordination
- Affiliate opportunities
- Market feedback
07 / Start a conversation
One contact for
your DACH outreach.
You do not necessarily need a large European marketing team to start building your brand in Germany. You need someone who understands the market, knows how to communicate with local publishers and can represent your brand professionally.
That is exactly where I can help.
Talk about your DACH campaign ↗DACH
ready
ready